I love Betty mostly because of America Ferrera and Salma Hayek’s profound role in creating a leading character and a show that has challenged our cultural images and stereotypes of “the other.”

“The other” is a term that was used by Simone de Beauvoir in her ground-breaking book The Second Sex published in 1949 and instrumental in influencing many second wave feminists. But de Beauvior is certainly not the only person who has used this term and “the other” does not only reflect women’s experiences. Arturo Madrid, prize-winning scholar of Latino literature, uses the term to describe all people located on the margins, on the periphery, of social and political life. Immigrants, women, gay/lesbian/transgendered people, the disabled, people of color, and people of lower socioeconomic classes. And one of my personal heroes and influences, the incredible Audre Lorde introduced the concept of “the mythical norm,” the normative standard of the white, thin, wealthy, young, thin, Christian, male that so many of fall outside of.

Ugly Betty‘s examination of the intersection of race, class and gender and the incredibly limiting dominant beauty norms have been a staple feature since the show’s Latin America roots. Scholar and writer Yeidy M. Rivero lauded the show’s adaption for U.S. television in early 2007 but ends the article wondering if her expectations of a network television show are too high. Will the creators continue to examine these issues as the show progresses? Essentially, will Betty sell out?

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They’re just awful and insulting to “real” moms.

Kendra Wilkinson-Baskett is the latest in a long string of celebrities (Heidi, Gisele, Nicole, Rebecca)  featured on a magazine cover shortly after giving birth. In this case, the  former “girl next door” is splashed on the cover of OK! Magazine 8 weeks after delivering via c-section.

It is hard to believe that a woman who gained 55 pounds and who did not give birth vaginally could be back in a bikini so quickly. As a mother of an 11-month-old son that was delivered via c-section, I speak from personal experience. I was unable to work out for at least 6 weeks (doctor’s orders) and I did not feel able to do so until month 3.Yet, Hefner’s former “girlfriend” is pictured in a string bikini, posing with her babe, 2 months later.

I scrutinized the photos and they appear to be heavily photoshopped. The former reality star’s head and neck don’t seem to match the torso below. Look closely.

What aggravates me about these post-baby bodies that often appear on covers mere weeks, if not days, after delivery is the anxiety they cause in everyday, mortal women. Labor, birthing, the possibility of recovering from a surgical birth and the care of a hungry newborn are overwhelming. The pressure to be bikini ready is an unnecessary and insane preoccupation for a postnatal mom.

We’re bombarded with unrealistic and unattainable images incessantly as it is. To target new mothers, exacerbate insecurities that surely already exist and make women feel guilty for not losing the weight quickly enough is inexcusable. The fact that I’ve blogged about this issue multiple times is disgraceful. I hope this will be the last time.

I doubt it.

…doing nothing.

Right.  That’s realistic.

Rebecca Romijn was photographed and applauded for being back in shape mere weeks after her pregnancy and giving birth to twins. In a recent interview, she told Extra! that she lost 35 pounds in about 3 weeks by breastfeeding.

Romijn’s close to losing the 60 pounds she gained during her pregnancy and get this…She’s done it without a workout plan. “I think within the first three weeks, I took off like 35 pounds without doing anything!” Okay, almost anything. “I haven’t been able to work out that much because I have twins. It’s impossible to get back into a regular schedule.” So, what is her secret to dropping the pounds? “Breastfeeding is the very best diet I’ve been on. It’s amazing. It’s like you have to eat 5,000 extra calories a day or you can’t produce enough food for them.

Breastfeeding burns approximately 500 calories/day and women lose approximately 1-2 pounds/week. Salma Hayek is the only celebrity that I’ve heard speak honestly about pregnancy, baby, weight gain, weight loss and breastfeeding.

I wrote a similar piece in October when the tabloids were printing pictures of Angelina Jolie 11 weeks after twins.

In this week’s Us Magazine, we have yet ANOTHER story of success: a new mother of twins sheds all her baby weight after a mere 11 weeks.  How did she do it, you ask?  Oh, ya know, it’s just an illusion created by a “good dress.” Oh, and by receiving deliveries of assorted Asian fruit and vegetables, mussels, crabs and prawns.  No exercise, though.  Nope.  Just good genes and the usual claim: breast feeding! Salma Hayek spoke out against this myth. As she said to Oprah, “The only way women lose weight this way is by not eating AND breast feeding…and this is bad for the baby.”  Amen, sister.

The emphasis on unhealthy, often deadly, thinness is bad enough but to add that same pressure on pregnant women and new mothers moments after delivery is ludicrous! This signals an unhealthy and potentially dangerous trend by creating unrealistic expectations for ordinary women that don’t have the time of the means to devote their all of their energy to weight loss. Not to mention, even with the time and money, baby weight gain is not designed to fall off immediately.  No matter who you are (Nicole, Angelina, Jessica, Katie).

Bump watch has taken over the tabloids in a furious and obsessive way over the last few years and includes the intense scrutiny and public commentary on how much weight pregnant celebrities gained and how much they lost soon after birth.  Salma Hayek was absolutely chastised for not losing her pregnancy weight immediately after her daughter was born. which is one of the reasons she chose to publically address this craze on national television.