April 28, 2010

Where are the "real" girls at? Girls investigate the media…

Filed under: Uncategorized — Tags: , , , , , — Melanie @ 2:26 pm

The third installment of Girls Investigate over at The Women’s Media Center has arrived and tackles some important questions about the media’s representation of young women in pop culture. Is it accurate?

The typical American watches four hours of TV and is exposed to 247 commercial messages each day.  This includes print ads, commercials, and billboards.  The life expectancy of an American woman is 80.4 years.  This means that the average American woman will be exposed to 7,248,462 commercial messages in her lifetime, and she will have watched 117,384 hours of television.  But are the messages sent in the media accurate?

In talking to other teenage girls about the depiction of women in the media today, the vast majority agreed that no, women are not accurately portrayed, and yes, there is a problem.  They also agreed that this is most apparent on television shows.

Read the full commentary here.