November 24, 2010

Toy Ads and Learning Gender

Originally posted at Feminist Frequency. Cross-posted with permission. Created for Bitch Magazine’s Mad World Virtual Symposium.

I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and girls in different ways.  The values and skills promoted in these commercials can play a critical role in the socalization of youth and their development of emotional expression, conflict resolution, the confidence to pursue various careers and the ability to maintain healthy relationships as adults.

Related Links and Articles:

** This video is available to be translated into other languages by volunteers like you.  Please visit the subtitling page on Universal Subtitles and click TRANSLATE to get started.

NOTE from Melanie Klein on additional articles related to gender socialization in childhood:

April 8, 2010

Reel Grrls are really awesome!

Filed under: Media — Tags: , , , , — Melanie @ 9:46 pm

Haven’t checked out Reel Grrls yet? Now is a great time to see what they’re up to. They’ve just launched their first video blog (or vlog) taking on Bristol Palin’s anti-teen pregnancy public service announcement

Reel Grrls on Youtube.

WAM! Los Angeles presenter Anita Sarkeesian recently conducted a workshop for Reel Grrls in Seattle and WAM! Los Angeles presenter, Carla Ohrendorff, featured a Reel Grrl video in her segment on March 25, 2010.