Originally posted at Elephant Journal.

Can Yoga Combat the Limitations of the Princess Brigade?

Yogini and New York Times best-selling author of Cinderella Ate My Daughter, Peggy Orenstein, thinks so. In a recent addition to her growing resource  list on her book‘s website, she states:

Girls want to do ballet in preschool. And that can be fine. But most of them won’t want to do it anymore once it gets “real”–and given the body image concerns about ballet, most of us don’t want our daughters pursuing it anyway (I don’t mean to put a knock on ballet, which I respect, or certainly any other form of dance, I’m just saying the world of ballet can be very tough. I’ve seen “Black Swan….”). Anyway, in addition to, or instead of, ballet how about kids’ yoga? It’s graceful, you can wear a leotard if you want, and it’s something that can actually be the building block of a lifelong healthy practice that promotes POSITIVE body image, confidence, competence and inner strength. Sounds good, doesn’t it?

The Pepto-Bismol pink and glitter strewn world of “princess culture,” one that has exploded in the last decade, is what has been referred to as a gateway drug. It is a gateway drug that leads to the narcissistic, ego-driven world of the diva. As Orenstein describes in one chapter of her book, Wholesome to Whoresome, and a point that is made in a recent interview, Cinderella and the growing pantheon of princesses aren’t inherently evil. The problem rests with the aggressive and highly sophisticated marketing tactics that have placed greater and greater emphasis on the hotness quotient and severely limited girls’ choices. It is the cradle-to-grave brand loyalty that is forced upon children at ever earlier ages. In fact, marketers have hyper-segmented to such a severe degree that not even infancy is off-limits. The hyper-girlie, overly marketed, painfully pink “princess industrial complex” has increased the pressure young girls feel, limited their measure of self-worth, and decreased self-esteem.

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This kick-ass fake commercial for “Super X-treme Mega History Heroes” latest set of powerhouse action dolls brings us the Bronte sisters, Victorian authors ready to do some damage to get their books into print at a time when women were rarely, if ever, published.

The Bronte’s pretend to be men by sporting fake “super-disguise mustaches,” use their boomerang book throwing capabilities to take down the “sexist pig” publisher and use their extraordinary feminist vision to break gender barriers.

The commercial ends with “remember kids, use your brain and you could make history!”

Isn’t that a fabulous alternative to the pink think of gender socialization that focuses on the  narcissistic world of the princess?