Ah, PETA is at it again.

Here’s another sexist, degrading ad featuring a nearly nude woman (in this case, Pamela Anderson). This time she is “carved” up like any other hunk of meat. Thanks to Diahann for sending this my way.

Read more here: Pamela Anderson’s new ad: Sexist or Sexy? and The Sexual Politics of No Meat.

Cross-posted at Elephant Journal.

Jackie gave me the heads up on this latest treat.

It’s a typical food/sex ad.

Women and food.  Food and sex.  Women and food and sex. Food as pleasure.  Women as food.

Victorian women were advised not to be seen eating by their mothers since eating food meant one ingested (and defecated) said edible and this was considered sensual and, goodness knows, a good Victorian girl was not a sensual or sexual creature.  Only bad girls had the inner flame of sexuality burning.  Food could ignite that passion and cause a good girl to go bad.

Carl’s Junior has played on this age-old Victorian sentiment for quite some time by depicting overly sexed and objectified women as the edible and eating the edible.  The bad girl ( as in sexual) for the taking.

This is typical Carl’s Junior (who can forget Paris Hilton and her burger or the tag line. “If it doesn’t get all over the place it doesn’t belong in your face” with two dudes slobbering all over the innocent burger).

Ugh.

Flashback: