Julie Bowen of Modern Family recently shared a picture with George Lopez of her breastfeeding her twins in a move called the “double football hold.” Unsurprisingly, that photo, seen below, created a public outcry and claimed that the picture was offensive and shocking.

The squeamish response is unsurprising given previous outcries in recent years. In 2006, Babytalk, a free parenting magazine consumed mostly by mothers, received a backlash from offended parties when they featured a cover of a nursing baby in profile. The magazine received over 700 letters, comments included:

I was SHOCKED to see a giant breast on the cover of your magazine,” one person wrote. “I immediately turned the magazine face down,” wrote another. “Gross,” said a third.

One mother who didn’t like the cover explains she was concerned about her 13-year-old son seeing it.

“I shredded it,” said Gayle Ash, of Belton, Texas, in a telephone interview. “A breast is a breast, it’s a sexual thing. He didn’t need to see that.”

“Gross, I am sick of seeing a baby attached to a boob,” wrote Lauren, a mother of a 4-month-old.

Here is the “controversial” cover:

Angelina Jolie created a similar uproar in November, 2008 when she appeared on the cover of W Magazine nursing one of her newborn twins. Along with general discomfort, people responded to the breastfeeding image as something inherently sexual and claimed that the cover photo “sexualized” the act of nursing.

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