October 11, 2008

Book Spotlight: Feminism and Pop Culture by Andi Zeisler

Co-founder of Bitch Magazine, Andi Zeisler‘s most recent book, Feminism and Pop Culture (Seal Press) continues Zeisler’s focus on the realm of popular culture as an important area of analysis in considering the symbiotic relationship and influence of contemporary feminism and the media industry:

We’ve tried to get people to see that pop culture is a critical locus of feminism. Most young girls are not reading Ms. They’re watching “The OC” or “Veronica Mars.” It makes sense for us to talk about those pop-culture products, because those are the conversations that girls are having among themselves. They’re not talking about how many seats women have in Congress. They’re not talking about public policy.

TV and mass media in general are the conduit by which most people get their information and form their opinions. We are such a mediated society.