December 14, 2008

Your happily ever after comes after the knife, baby

I’ve known for years that gyms are not health clubs.  As Lester Burnham declares in American Beauty, he works out “to look good naked.” And, that idea of “looking good” has become even less attainable without the “aid” of cosmetic surgery. Equinox Fitness is quite candid about it’s true aim with it’s tag line “It’s not fitness.  It’s life.”

The following ad makes a bold cultural statement about girls and women in the 21st century minus the insecurities, side effects, risks or money costs.