In light of Britney Spears’ recent unaltered photos, a recent guest post at Jezebel proclaimed feminism’s battle with the beauty myth as bourgeois and not worth the fight. Author, Helen Razer, claims that the efforts to expose the gruesome reality behind the beauty myth is a tiresome and unworthy battle that detracts focus from issues of  “real gender equality.”

I recall an era when feminism’s purview was not limited to banging on about the need for more fat chicks in glossy magazines. While others fight for the right to force-feed Kate Moss, I continue antique fretting over equal pay, domestic violence and federal representation. At 40, I am old and clearly out of step with a movement that demands Size 14 representation.

She continues:

Yes. This just in: heat is hot, water is wet and teenagers are obsessed with their appearance. As such, let’s spend money on developing an industry code of conduct so that we can all enjoy the spectacle of more cottage cheese on Britney’s thighs.

Is it as simple as “teenagers are obsessed with their appearance?” I don’t think so. While the obsession with beauty has long been considered a narcissistic rite of passage among teens, beauty and body image issues are not limited to this demographic. Research shows that eating disorders and the preoccupation with beauty is found younger and younger girls as well as increasingly older women. Disordered eating, eating disorders and an overall obsession with the physical form is not limited to teens as part of a passing trend.

Not only are the consequences of the beauty myth not limited to a specific age group, it is not limited to rich (“bourgeois”), white girls. In fact, the Eurocentric beauty ideal is exported the globe over via the mass media and continues to erase our physical diversity. The global reach of these manufactured and altered images result in more and more  individuals conforming to homogeneous definitions of beauty.

As Brumberg traces in The Body Project: An Intimate History of Young Girls, physical beauty has become the sole measure of the worth of girls and women. This reduction of value and self-identification to the numbers on the scale and shape of one’s figure signals a  sociohistorical shift in the ways in which girls and women are valued. It doesn’t matter if you’re intelligent, independent, competent, charismatic, artistic, or successful unless you’re thin, toned and flawless. In other words, you’ve got to be hot, too.

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Suzanne Somers appeared on Oprah today and discussed her use of bioidentical hormones which she has sustained for a decade.

Not surprisingly, this fountain of youth can be obtained through extensive time, effort, and cost.  Yip, that sounds realistic for the average woman.  60 pills daily? Sure.  Estrogen daily? Bring it on. Progesterone two weeks a month? Check. A husband to make me my smoothie each morning to choke down those pills?  Yup.

Somers invited cameras into her home to show her daily routine, seen below. First she rubs hormone lotion on the inside of her upper arm, always estrogen and two weeks a month progesterone. She then injects estriol vaginally, which she did not let cameras see.

Then there are her pills, all 60 of them. 40 in the morning with a smoothie and the rest at night. She admits the pill quantity is extreme, saying, “I know I look like some kind of fanatic.”

Hey, you said it.

This is a prime example of the five feminist critiques of the beauty norm in our culture:

1. COST (Hello!): time and money

2. Double-standard: her husband doesn’t seem too tripped out about his age and he looks FAR older than she does.

3. Choice and control: embracing a cult of youth and thinness as established, designed and perpetuated by large institutions that profit from this standard measure of beauty

4. Physical and mental health: dangerous drugs, toxic cosmetics and toiltries, barbaric exercise and food practices

5. Maintaining other forms of inequality: ageism, racism, classism

bell hooks has been an inspiration to me for a long time.  I’ve seen her speak over four times and I leave feeling invigorated and awake each time.  She speaks in a language that is clear, intelligent and accessible.  I appreciate her ability to speak to women and men within and outside academia and spread the word about sexism, racism, homophobia and classism.

To me, she has created that important bridge into the mainstream and has committed herself to becoming not just a scholar but a public intellectual.

I have many favorites from the prolific bell hooks but I find that Feminism is for Everybody truly exposes the multifaceted heart of feminism in an accessible and engaging way.

From chapter 1: Feminist Politics

Simply put, feminism is a movement to end sexism exploitation and oppression. This was a definition of feminism I offered in Feminist Theory: From Margin to Center more than 10 years ago. It was my hope at the time that it would become a common definition everyone would use. I liked this definition because it did not imply men were the enemy. By naming sexism as the problem it went directly to the heart of the matter. Practically, it is a definition which implies that all sexist thinking and action is the problem, whether those who perpetuate it are female or male, child or adult. It is also broad enough to include an understanding of systemic institutionalized sexism. As a definition it is open-ended. To understand feminism it implies one has to necessarily understand sexism.

From chapter 2: Consciousness-Raising

Feminists are made, not born. One does not become an advocate of feminist politics simply by having the privilege of having been born female. Like all political positions one becomes a believer in feminist politics through choice and action. When women first organized in groups to talk together about the issue of sexism and male domination, they were clear that females were as socialized to believe sexist thinking and values as males, the difference being simply that males benefited from sexism more than females and whereas a consequence less likely to want to surrender patriarchal privilege. Before women could change patriarchy we had to change ourselves; we had to raise our consciousness.

In this 1997 film from the Media Education Foundation, she articulates the value and importance of studying popular culture.