This is just creepy. Plastic surgeon, Dr. Michale Salzhauer, launched a new app for iPhones allowing users to “Heidi” themselves by choosing from a menu of surgical treatments similar to the 10 procedures Heidi Montag endured while under the knife last year. This follows his previous app, iSurgeon, one of several do-it-yourself-first editing tools used by plastic surgeons to promote their services. Apparently, the plastic surgery industry has been hit by the recession and the ability to see what you might look like post-op is a way to strike up business.
In an age when younger women are seeking cosmetic surgery and the new horror show, Bridalplasty, the show that Jennifer L. Pozner calls “a headline-baiting reality show combining the desperation and body dysmorphia of Fox’s cosmetic surgery competition The Swan with the unbridled hyperconsumption hawked by wedding industrial complex series such as TLC Say Yes to the Dress, and WeTV’s Bridezillas and My Fair Wedding with David Tutera,” debuts on E! and even Heidi Montag has expressed regret about her procedures, the last thing we need is yet another way to bait women and profit off their insecurities.
Thanks to Karina O for bringing this to my attention.