Lately J. Crew has featured content on their website and in their catalog that steps outside the “norm” of what is usually found in fashion catalogs, or advertising in general. In April, an ad on jcrew.com featured creative director Jenna, painting her son’s toenails pink (it’s his favorite color.) The May catalog featured a designer for the preppy clothing brand, with his boyfriend. So I wasn’t surprised, but happy to find when I opened the summer catalog today to find images of unconventional “models” featured. J. Crew staffers were featured again, this time in “Jenna’s Picks”. The employees featured are of varying races, body shapes and sizes, including one employee who is pregnant.
The best part is that there’s no self-congratulatory praise – the inclusion is just there. They act like it’s normal – because it IS normal. It can come across as insincere when magazines like Glamour give themselves a huge pat on the back for including one small picture of a plus size model across hundreds of pages.
Even as the conservative news outrage continues about J. Crew’s so-called “agenda” they continue to say nothing, and let the images speak for themselves. There’s no apologies to people who may have been offended or worry about alienating potential customers. Their actions show they don’t give a shit what the critics say or think; which makes me proud to call myself a J. Crew customer.