September 21, 2010

Kush Support- Another Lame Product for Your Imperfect Boobs

Your breasts may be too big, too saggy, too pert, too flat, too full, too apart, too close together, too A-cup, too lopsided, too jiggly, too pale, too padded, too pointy, too pendulous, or just two mosquito bites.

If you’ve seen Killing Us Softly 3 or Killing Us Softly 4, the two most recent installments of pioneering scholar and media literacy educator Jean Kilbourne‘s video series examining images of  women, sexism and sexuality in advertising, you’ve heard the copy of this famous ad for Dep styling products. The underlying message of this ridiculous ad is that-surprise-no matter what our breasts look like, they’re not right and in need of improvement.

We all know that ads exist for one sole purpose- to sell products by appealing to our emotions and socially constructed desires. In a culture that has an insatiable breast fetish, our breasts have consistently appeared at the top of the ever-growing list of unacceptable body parts and there’s always some product to fix our pesky problem areas or avoid them in the first place with “preventative maintenance.”

And here we’re offered Kush Support, the miraculous sleep support for big breasts. Because now we don’t have too merely worry about their size, shape and degree of perkiness but we can fret over the potential chest wrinkles big breasts create as a result of sleeping on our sides. And because of our increased insecurities and body anxieties, we’ll buy a cheesy plastic cylinder that actually looks like a cheap dildo and our problems will be solved!


  1. Hm, well I agree the website shouldn’t promote the “beauty” aspect of this product, but I think it’s a fine product. I do get chest pains from time to time, and I find stuffing something between my breasts when I sleep helps because of the pulling weight.

    Comment by konkonsn — September 26, 2010 @ 6:43 pm

  2. Food for thought taken. This product might relieve discomfort but it is marketed with a focus on beauty and, from what I can tell, is a silly and unnecessary product. You could get the same benefit from some socks rolled up like a sausage. It would be cheaper and more comfortable. This is about selling us stuff we don’t need by feeding off insecurities created by advertisers in the first place.

    Comment by Melanie — September 27, 2010 @ 6:53 pm

  3. Hi… “lame” is pretty offensive when used in this context. Please consider a different word. Ridiculous might be a good option.

    Comment by Nicole — October 18, 2010 @ 12:50 pm

  4. Well…i have implants and for the first time, do to the size, I noticed significant wrinkling between my breast. I didn’t know what to do and ordered this product. To me it has been a lifesaver. I don’t think I have to be perfect but the wrinkles between my breast did make me self conscious when wearing low cut shirts. I use the kush at night and even my friends know about it. We do joke about it because yes it looks like an oversized butt plug (too short for a dildo)but it works. I disagree with the statement that you could use rolled up socks…you would have to have a lot to actually support the full breast when lying on your side.

    Comment by swtjen01 — October 29, 2010 @ 11:32 am

  5. It looks uncomfortable. Having your chesticles flopping about in bed can be a pain for us larger chested ladies – but seriously?!!

    Talk about a new product that I never knew I didn’t want. When I want to get comfortable going to sleep I just shove some of the duvet between them. As for wrinkles between my boobs; I will never be 18 again so frankly I am beyond caring. Us women already have enough to worry about from “old” looking hands to flat bottoms.

    A new beauty faux pas – wrinkles between the boobies. The shame!

    Don’t encourage this company by buying their stupid, plastic piece of s*@$!

    Comment by Bee — October 3, 2011 @ 10:51 pm

  6. Actually the difference between theses and socks or a Duvet. is it sort of sticks and doesn’t move around.Aside from vanity. I feel more relaxed with the support.When it comes to wrinkles…even if you ugly women out there Don’t care about it, your not kidding anyone, or you would be walking around in a potato sack with gray hair and yellow teeth…Yes they work for comfort and Vanity.

    Comment by Julianne — January 2, 2012 @ 5:17 pm

  7. Hello, your articles here Feminist Fatale » Kush Support- Another Lame Product for Your Imperfect Boobs to write well, thanks for sharing!

    Comment by the best hermes replica — May 4, 2013 @ 9:29 am

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