July 15, 2010

Sexist meat market: Pam Anderson’s newest ad for PETA

Filed under: Sexuality — Tags: , , , , , , — Melanie @ 11:24 am

Ah, PETA is at it again.

Here’s another sexist, degrading ad featuring a nearly nude woman (in this case, Pamela Anderson). This time she is “carved” up like any other hunk of meat. Thanks to Diahann for sending this my way.

Read more here: Pamela Anderson’s new ad: Sexist or Sexy? and The Sexual Politics of No Meat.

Cross-posted at Elephant Journal.


  1. Its sad, but for a long time PETA was a major factor in actually preventing me from becoming a vegetarian. And its crap like this that reminds me why. And same for that Superbowl ad.

    Comment by sari — July 15, 2010 @ 11:55 am

  2. Sexist? Eh, I don’t think so. It gets the message across quite well and I think she almost had to be naked for it to work. Sure, they could have used a topless man in a speedo and done it just the same, but Pam obviously endorses PETA so it works.

    I am a meat eater, but I do think it’s important to remind people of where the meat comes from. In this case it’s quite clear.

    Comment by Shary Lopez — July 15, 2010 @ 12:04 pm

  3. I agree, @Shary, that people are disconnected from the source of meat especially meat. With that said, it is the spectrum of images featuring dismembered, objectified, nude or near-nude women as a trend that is problematic. PETA happens to be a primary culprit in consistently exploiting women’s bodies as a “catchy” way to raise awareness about meat production and consumption. In their efforts to to raise awareness about animal cruelty, factory farming etc they exploit women.

    Comment by Melanie — July 15, 2010 @ 12:17 pm

  4. I really can’t think of one good message their sending with this ad. Misogyny? Objectification? Cannibalism? I’m not the brightest crayon in the box (my best friend of ten years says I’m forest green) but it really doesn’t make me think much about animal rights. It just me think, “Oh, Pamela Anderson wearing next to nothing. Again. Meh. Nothing new. Hey! Wait! Did she steal Dolly Parton’s wig!?”

    It doesn’t make me think, hey, I should stop eating those cute little piglets with my eggs and toast in the morning.

    But perhaps my thinking is biased by my veggie bacon.

    Comment by Allen J. — July 15, 2010 @ 12:19 pm

  5. So, it’s not ok to exploit animals in the name of vegetarianism, but it’s ok to exploit a woman by “carving” her up like meat in a butcher’s shop? This is the wrong way to encourage a vegetarian lifestyle. An image such as this implies women are less valuable than say, a cow or turkey, etc.
    Last I checked, an organic, free-range chicken doesn’t resemble Pamela Anderson in the slightest. Really, this is just another one of Peta’s excuses to splay a naked woman across a billboard, shouting “have a heart, go vegetarian.” Frankly, they need to “have a heart and grow a conscience.”

    Comment by sarit — July 15, 2010 @ 2:58 pm

  6. I also dislike how heavily airbrushed the ad is.

    Comment by PrettyAmiable — July 25, 2010 @ 4:27 pm

  7. I completely agree with you Allen J. Basically what this ad is saying is that eating animals is obviously more important than the exploitation of women. Personally, I find this ad disgusting and I think Pamela Anderson should be ashamed of herself for portraying women the way she is in this advertisement.

    Comment by DJgirl — May 27, 2011 @ 7:42 pm

  8. Sure animals and humans have the same parts…but animals seem to have more brains than Pamela

    Comment by DJgirl — May 27, 2011 @ 7:46 pm

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