July 15, 2010

Scottish ad campaign tackles rape mythology: No woman asks to be raped

Thanks to Feminist Frequency (@femfreq) for tweeting the link to this Scottish ad campaign.

Per Rape Crisis Scotland:

With “Not Ever, Rape Crisis Scotland has launched Scotlands first ever TV campaign aimed at tackling women-blaming attitudes to rape. The advert was launched on Monday 28 June, and was broadcast for the first time that night during coverage of Brazil’s World Cup match. It will continue to be shown over the next 9 weeks on STV, Channel 4 and Channel 5.

“Not Ever” addresses women-blaming attitudes towards rape such as claims that dressing provocatively, being drunk or flirting with men are contributory factors. Its hard-hitting approach is intended to make people stop in their tracks, and to shake out and challenge ingrained prejudices many people have towards women who have been raped.

To read more, visit their youtube, twitter and facebook pages.


  1. Saying a woman wants to be raped because she’s dressed nice is like saying a man wants to be mugged because he looks prosperous.

    Comment by Paen — July 18, 2010 @ 11:25 am

  2. This ad campaign really struck me as actually being straightforward. I wish American advertisers had the balls to tackle this issue.

    Comment by Jess — July 31, 2010 @ 8:30 pm

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