April 23, 2010

Archie, Veronica….meet Kevin!

When I was a kid my Dad had a huge trunk FULL of “Archie” comics in the basement. Leftovers from his childhood, I suppose. When I found them I literally devoured them, and gained a few of my very own. I was really excited to hear today that the comics writers will be introducing a new character this fall – Kevin Keller who will be openly homosexual. I would venture a guess that the original writers from way back in 1939 would’ve never have guessed that would happen! (And, the conservative Archie lovers are having a field day!) Apparently, the storyline is that Veronica has a crush on Kevin and he has to find a way to let her down….gently, of course.

We’ll be keeping an eye out in September to see how awesomely the Archie folks handle this subject!

April 22, 2010

Happy Earth Day! Please don't buy a cheap t-shirt….

Happy Earth Day! Today is the 40th celebration of Earth Day. It was the brainchild of Senator Gaylord Nelson in an attempt to bring what he believed - in 1962 – to be an “environmental crisis” to the forefront of social commentary. Only 4 years after the first Earth Day celebration we saw the emergence of ecofeminism. Ecofeminists believe that the oppression of women (as well as other races and the LGBTQ community) and the oppression of nature are interconnected, and that man’s domination over nature is what led to a patriarchal society. Obviously, the environmental movement would feel a kindred spirit, so to speak, in this ideology and vice versa. 

I’m not one to box myself in with labels….wait, vegetarian, feminist, environmentalist, activist, communist……ok, maybe I am. So, since I’m already all boxed in, I definitely feel that the ecofeminist movement is most near and dear to my heart. There are critics of all tenets of feminism and we all seem to fall into one or another (but, maybe many) little sub-sects of the greater whole; I happen to fall here.

In 1970, the environmental movement was really just starting to blossom as a social movement. With the help of this article published in the New York Times Senator Nelson created an event that I think every Earth Day since should envy:

“Rising concern about the “environmental crisis” is sweeping the nation’s campuses with an intensity that may be on its way to eclipsing student discontent over the war in Vietnam…a national day of observance of environmental problems, analogous to the mass demonstrations on Vietnam is being planned for next April…..

Students, activists, environmentalists and ideologues sprang to action. And, just a few months later, an estimated 20 million Americans participated in Earth Day events on April 22, 1970. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeway and expressway revolts, the loss of wilderness, and the extinction of wildlifesuddenly realized they shared common values.

With all that invigorating history, a movement that today – of all times in history – is more active and energized, and my self-identification as an ecofeminist – you would think I’d be a lot more excited about Earth Day than I am.

The celebration of Earth Day 2010 seems to be something else altogether. With global climate change on every  other front  page publication (despite doubters) and cheap t-shirts that say, “Recyle“ and “Eco Warrier” it seems that these issues have been appropriately brought to center stage….and appropriately transformed into something “consumable.” So, the people who truly care seem & believe in environmental responsibility have become….cheap t-shirt wearing, reusable bag carrying (sometimes), Prius driving zombies. And, the corporations who only want to seem like they care have done their jobs convincing consumers that they do. A la Walmart and Chevron’s greenwashing campaigns. Or, how about SunChips attempt to completely revamp their image? Your (genetically modified corn) chips even come in a compostable bag now! But…wait…aren’t they a Frito Lay company? And, Frito Lay is a PepsiCo company. And, PepsiCo is one of the worst environmental offenders. “Green?” Seriously? *Yawn*

So, here’s my Earth Day wish – do something real. Plant an organic garden (feminism and food are inextricably linked; and, it’s much easier than you think) or a tree. Volunteer for an environmental organization (even if just for a day). Try to reduce the number of times you flush your toilet (that’s 1.6 gallons of water EVERY time, California folks). Start to compost (also, much easier than you think). What I don’t want you to do…buy a ridiculous t-shirt that advertises your position on environmental issues and simply makes you feel like you’ve done something good for the Earth. We can’t all be No Impact Man, but actually making real, tangible changes in our daily lives is what creates the most change and sets an example for those who want to make change, but aren’t sure how.

Now go laugh a little before you get to work……

April 21, 2010

Axe wants you to "showerpool" this Earth Day

Leave it to AXE to bring us Showerpooling just in time for the 40th anniversary of Earth Day tomorrow. AXE Canada, in conjunction with WWF-Canada, bring you “showerpooling” as an environmental measure aimed at helping Canadians conserve water by showering with friends.

I have no issue with environmentalism, water conservation or co-showering. But, AXE’s main intention is not water conservation. It’s selling a heterosexual male fantasy that includes slippery encounters with multiple women. Remember, these are the people that want to give you hair action and have a history of over-the-top sexually explicit ads that usually involve fantasized orgies of some sort (remember, “real men” are uncontrollable sex monsters). Does anyone remember the  2005 ad with the shower and a row of towels labeled: his, hers, her sisters, her roommate’s?

Or what about the AXE shower power tool for your man parts? After all, no “real” guy uses a loofah and the shower power tool “washes off  Jessica’s perfume off your ear” and “scrubs Jessica’s Mom’s perfume off your knees.” (Read the analysis at Sociological Images here.)

Earth Day 40 is big business and AXE is just another company seeking to profit from this event by selling the idea of one man having sex with multiple women by using their shower gel. Check their facebook page. It’s no big secret. Every image shows one man with one or two, five or ten women. And the last image in the sequence is the showerpooling essential, their stinky body wash.

Yeah, I’m all about water conservation and showering with my partner, my toddler son or some of my best friends. According to AXE, though, showerpooling is an act of water conservation that can only be performed by one man with several women with shower gel in hand. Afterall, “it’s not just environmentally friendly, it’s all kinds of friendly.” Wink.

If I’m going to conserve water in the shower, I’ll do it without a group ratio of 1:5 men to women, and without their sexist and toxic product (a toxic product doesn’t seem environmentally friendly, does it?). Or I’ll just cut down my own shower time.

Kourtney Kardashian Flaunts Her Post-Baby Bikini Body

Filed under: Body Image,Tabloid Talk — Tags: , , — Melanie @ 7:34 pm

Again and Again.

Not only am I frustrated and annoyed by the persistent focus on baby bumps and post-baby bodies that increases unnecessary pressure on everyday women, I am bored with Kardashian.

RELEASED: Killing Us Softly 4

It’s no secret that Jean Kilbourne is an influence on my perspective and my work (I cite her here, here, here, here and here). She is a pioneer and an icon to scholars and activists committed to promoting media literacy.

I was first introduced to Kilbourne’s work in 2001 with the 3rd and most recent installment (at the time) of her legendary lecture on images of women in advertising, Killing Us Softly 3. Coupling wit and sass with an eye-opening examination of taken-for-granted themes in advertising, Kilbourne helped me develop a more critical and analytical eye. I was truly changed and continued to show that film every semester for the next 9 years.

After nearly a decade, I can recite every line from her film and am less surprised (but no less outraged by) by the disturbing, and often horrific images created by ad execs and other media makers. But the film is no less relevant or important and, sadly, the images she deconstructs have remained fairly unchanged. Every semester, my new crop of students continue to be shocked awake by her film, the blinder peeled away. Her words and the images she discusses continue to be important and meaningful despite the 4 decades that she has spent discussing this topic.  After all, not much has changed. This is why I am so happy that Kilbourne and the Media Education Foundation have released an updated version, Killing Us Softly 4.

For more on the themes and patterns mentioned in her series of films, read Kilbourne’s book Can’t But My Love: How Advertising Changes the Way We Think and Feel.

Check out Jennifer Pozner‘s 2001 article and interview with Kilbourne, You’re soaking in it, an examination ofadvertising’s increasing encroachment into every niche of mass media impact our culture in general, and women in particular.”

Beauty isn't the problem, its ownership is

Originally posted at The Delphiad Blog by Dominique Millette in response to my post at Ms. Magazine yesterday, Unretouched Photos: Empowering or just more “Empower-tainment?” Cross-posted with permission.

The following post has been inspired by discussions in the blogosphere of whether or not unretouched photos are progress. I argue they’re not: because beauty as a public discourse is a trap for women, unretouched or otherwise. No matter how we change definitions of beauty, the fact that women are constrained by the requirement of being beautiful above all else is the main problem. It remains whether or not we retouch the photographs.

Women are separated at birth from the right to their own beauty, just as they are separated from the right to their sexuality. Within patriarchy, both exist only to service male expectations and fantasies. We stop owning what belongs to us — it gets appropriated by men. Our beauty, like our sexuality, becomes a commodity to be traded and bartered, to be put on display, to be graded and tinkered with, for the profit and enjoyment of men.

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April 20, 2010

"Kick-Ass" Females Don't Pass The Bechdel Test

Guest post: Rachel O

Warning: Big Spoilers For Kick-Ass Ahead

This weekend I went to go see Kick-Ass.  I went to go see it for a couple reasons.  First I’ve been a fan of superhero action films since I was dragged to X-Men when I was 16.  Second, articles about the character of Hit Girl, an eleven year old assassin, were popping up everywhere, something that’s increased 100 fold since it opened on Friday.  The response to the foul-mouthed and hyper violent adolescent has been overwhelming, with everyone chiming in to voice their opinion.  However, while I found the purple haired killer plenty problematic, there were some issues I had with the other women in the film, that I haven’t yet seen addressed.

Kick-Ass has only a handful of female characters.  This is the doing of the original author of the comic the film was based on, Mark Millar, when he decided the original main characters of Hit Girl and Big Daddy, were “…not lead characters…too cartoonish…”  Two of the three mothers are dead (one dies of a brain aneurism in the first five minutes, the other dies of a drug overdose in a comic book panel.)  Red Mist’s mom, the only one who’s alive, has two lines, and is never present, despite the fact that many scenes take place in her home.  A final scene shows the family penthouse in lockdown in preparation for a final battle, but the mom is mysteriously absent – I guess she was out that day?

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April 18, 2010

I’m Pregnant But I Just Feel Fat

Updated version of this post at Elephant Journal, February 8, 2011.

I felt that way at the beginning of my first trimester and I’ve heard it among too many other pregnant women. Instead of equating the swelling belly and increased adipose tissue (fat) with hormonal changes and additional weight designed to support the pregnancy, too many women just feel fat (and hate it).

I always found the pregnant form immeasurably beautiful. Radiant women with full curves and a new life growing inside. I looked forward to the day I would become pregnant and join this league of life-giving, glowing goddess women. I took the home test, it confirmed my pregnancy and one of the first things that went off in my head was, “uh-oh, what about my body?” I am embarrassed to admit that the fat fear was present almost from conception.

I had moments where I felt beautiful but I didn’t embrace my fecundity and fullness in the same way I had imagined. Those “beautiful” moments were sprinkled in among terror over my ever-expanding body. I remember coming home and crying at the end of the first trimester because I felt ugly and fat. My partner would remind me that I had a long way to go and I was not big (at that time).

Reflecting on those feelings of self-rejection and body hatred makes me sad, sad because my beautiful son was growing inside of me. I’ve written about this subject a lot lately because it is maddening that women seem destined to carry their culturally induced body anxieties into what should be an incredible life experience. The tabloids ridiculous obsession with the baby-bump and the post-baby body has not helped pregnant women feel any better about the changes their body goes through. In fact, it’s just “another way to make a woman feel fat.”

To help women cope with body pressures before and after pregnancy, author Claire Mysko wrote Does This Pregnancy Make Me Look Fat? The Essential Guide to Loving Your Body Before and After Baby.

If you’re like most expectant women, you’re worried about what pregnancy and motherhood will do to your body, your sexuality, and your self-esteem (even if you don’t want to admit it out loud for fear of the Bad Mommy Police). While the journey to motherhood is truly miraculous and brings forth life, it can also bring forth a myriad of legitimate concerns.

Enter beauty activists Claire Mysko and Magali Amadei, who offer a much-needed forewarning on what to expect from your changing body, as well as a reality check for each stage of your pregnancy, exposing the myths, challenges, and insecurities you’ll face throughout pregnancy and beyond—and what to do about them.

Unfortunately, I did not find this book until well after my son was born and deep into the throes of my body loathing. I hope all pregnant women (or soon-to-be-pregnant) will find this book and that it will assist them.

While I think this information can be incredibly helpful, it’s not enough because we’re in a mediated cultural environment that continues to throw jabs from every angle. We need to employ active tools of media literacy to deconstruct these images as well as create and expose ourselves to new images, realistic images. That’s why I love the website, The Shape of A Mother, a website that demystifies the pregnant and postnatal form with images and stories from real mothers without computer retouching or plastic surgery.

As a first-time mother, I admit that I was clueless and surprised at the physical changes I encountered. I felt alone and disappointed that most of the physical and emotional changes I experienced were not discussed honestly and openly by other mothers. I felt like I was thrown into the jungle without the adequate provisions and tools to emerge successfully. We need less stories about women like Ellen Pompeo (who went up to-gasp-size 26  jeans during pregnancy), Gisele Bundchen (kudos on the home birth, though) or Nicole Richie (“svelte after one week!”)  and more stories about average women who are pregnant but just feel fat. Maybe if we have more people discussing these issues candidly we can avoid more women spending their pregnancy obsessing over their inevitable expansion and being present to the miraculous process they are engaging in.

Now that would be beautiful.

Me during my first trimester, feeling gigantic (not gigantic at all). Me during the last few weeks.

April 17, 2010

Sexy kids (toddlers and infants)

In light of the recall for padded kiddie bikinis (via Salon Broadsheet):

Today in dispatches from obvious-land: 7-year-olds don’t need padded bikinis. That’s what the British clothing line Primark learned after it was lambasted by children’s advocacy organizations for introducing a sparkly pink-and-gold bikini, complete with cleavage-boosting cups for the tween set. Primark removed the top from the racks yesterday, apologizing and donating any profits from the teeny-weeny bikinis to a children’s charity.

I turn your attention to these past posts on the same subject matter:

September 11, 2008:

Selling adult sexuality to toddlers

September 24, 2008:

Virgin waxing and botox babies: the cash keeps flowing

Sexy Girls, Sexual Boys

October 8, 2008

More sexy girls…ugh!

Marc Jacobs is a misogynist v 2.0

After posting the latest disturbing images from Marc Jacobs the other day and connecting it to the larger array of images in advertising in the ad-round up, I have found a few of the images from his 2005 ad campaign. The series of images below are not complete. They are the only 3 I have found (so far) in my mammoth private collection of ads over the last decade. The image in the middle is from the January 2005 issue of Vogue. I did not accurately label the other two images but they were also found in mainstream fashion magazines from the same time period.

What’s particularly interesting and disturbing about these images is how much they resemble the work of photographer Melanie Pullen. In 2005, I went to see Pullen’s exhibit High Fashion Crime Scenes at the ACE Gallery in Beverly Hills. Pullen recreated from files obtained from the Los Angeles and New York Police Department’s and various coroner’s offices, crimes that took place at the beginning of the last century. She recreated these crime scenes by outfitting models in high-fashion clothing (Prada and Gucci) and shoes (Jimmy Choos and Marc Jacobs, ironically). Her work is coupled with an artist’s statement that indicates her intention in critically examining the glamorization of violence and the distraction of  that violence through the use of beautiful women in beautiful clothes. The fashion industry barrages us with seemingly normative images of violence against women in mainstream magazines advertising everything from clothing to perfume. These instances are exactly what Pullen is attempting to examine.

The difference between Jacobs and Pullen? Pullen’s work is accompanied with an artist’s statement and takes a critical eye at this rather gruesome trend and asks that we become aware of our tendency to focus on the beauty of the images while ignoring their brutality (they are images of actual crime scenes, after all). Jacobs’ work does not come with an artist’s statement. Instead, he is on the other side of the issue.

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