Nike’s commercial is a profitable one because it is exposing Tiger as the victim and encouraging the American public to feel sorry for him (ironic?). Tiger and Nike didn’t expect him to return to the golfing world and have his sex scandal NOT be the focus. On the contrary, they are banking on his sex scandal– it is all about the money and our society will eat it up until they are sick of hearing about it and will just want him to golf. I can’t even count how many times I have heard people say things like ” enough already with the sex scandal, just let him play golf, he’s the world’s best golfer”. And just like that his career will be saved?