Breaking: Victoria's Secret Models Love Their Bodies
Guest post by Rachel O:
So plenty of criticism has been thrown Victoria’s Secret way in the past few years. They’ve been criticized for advertising that seems to be made for men instead of their female customers, stealing, and sometimes going overboard with photoshop, but what bothers me the most is their new ad campaign. Playing up attitudes of self acceptance, Victoria’s Secret has branded their latest advertising campaign as “I Love My Body” featuring regular Victoria’s Secret supermodels, along with up and comers, such as Chanel Iman. While initially excited about the ads, I soon found out it wasn’t the new Dove Real Beauty. And as it turns out, they’re not really selling anything new, just the same old bras on seven very similarly-sized, similarly-figured supermodels.
Now, if Victoria’s Secret had branched out a little, or included a supermodel like Crystal Renn, I probably would be writing a positive post. It’s not that I have issues with models or thinness, but to take what is by societies standards the most beautiful, sexy, glamorous, perfectly-proportioned women, and talk about how much they love their bodies as if it’s something revolutionary is a little insulting. It’s not that these women shouldn’t love their bodies, but the pictures they pose for tend to be part of the problem, rather than the start of a revolutionary self acceptance campaign. If Victoria’s Secret really wants to promote self acceptance, they could start by using a variety of models in different shapes and sizes.
In this day and age, when I hear it’s news that Jessica Alba likes her curvy body, or about how Kate Winslet still has issues of feeling fat, I don’t think a campaign about body acceptance that only shows models who meet the fashion industries limited views on women helps much. But, I guess some buy into the hype. Bonnie Fuller recently wrote a piece on the Huffington Post about how amazing it is that designers are using curvy women again, but doesn’t really compare the “toothpicks” to the so-called-bigger girls, only writes that “…they’ve been considered “too commercial” by snooty fashion insiders.” I think I’ll stick to saving the praise for companies like Dove.
I completely agree. When I first saw the advertisements, I was surprised at the irony – “I Love My Body” – of course, in this day when thinness and sex appeal is the be all and end all, i think having the body of one of these models, what’s not to love?! This advertising campaign doesn’t actually target “real” women but once again perpetuates the media message thrown at girls and women.
Comment by Hannah L. — May 12, 2010 @ 6:47 pm
I… this hurts my head. How DARE Victoria’s Secret run an “I Love my Body” campaign when all they show is the same sized skinny-assed models simply in different races. This brings us back to the objectification issue that is the bedrock of misogyny. Yeesh
Comment by Jess — July 31, 2010 @ 9:01 pm
I agree. All this ad is doing is showing the same exact ad with the same exact looking models and putting a different slogan on it. There is no diversity among their body types and if i were them i would love my body too. I feel this ad is very whatever. It is merely the normal advertisement you always see when they are trying to sell you “sexy.”
Comment by Debora R — October 20, 2010 @ 2:18 pm
I agree, This ad does not show what real women look like but again it just reinforces that message that we hear all day and night long from magazines and other tv ads, “YOU NEED TO BE TALL AND SKINNY TO BE SEXY”. “I Love my body” well of course you love it! look at yourselff!!
Comment by Delyla M. — October 20, 2010 @ 4:31 pm
I remember seeing this commercial a little while back and thinking, “Well of course you love your body, you’re a model!” They were trying to better their image, but it won’t work. Until they show advertisements with real women who aren’t stick skinny gorgeous models, they’re not showing anything revolutionary.
Comment by Sharon R. — October 21, 2010 @ 12:19 am
This was truly outrageous. At the end of the commercial the announcer claims, “There is a body for everybody,” as if there were AN OUNCE of diversity between these models’ body types. This ad apparently is attempting to promote “diversity” when in actuality, it represents about 1% of women. Because this ad preaches that it represents “all bodies”, it makes the rest of us not represented in the commercial feel as if we don’t exist in society.
Comment by Jennifer Edgerton — October 21, 2010 @ 12:28 am
I was surprised when I saw this advertisement. Victorias’s Secret advertisement “I Love my Body” shows the same looking models but putting a different slogan on it. They continue to put the same types of woman in these ads becuase in todays society they are what are looked at as “ideal perfect” woman
Comment by Joshua. S — October 21, 2010 @ 9:23 pm
If you listen carefully there was a phrase that said, “There is a body for everybody” Really? Where? I don’t see petite, short, or full-figured women anywhere. All I see are beyond average height of 5’4ft models, with slim legs, abs wearing lingerie. Who are they trying to fool?
In the past, I’ve been to Victoria Secret and tried to scout out a bra for myself, but they don’t even make bra’s in my size. I’m a 30AA cup. Seems like they’re bra’s are manufactured to satisfy skinny women with big plastic boobs now.
I agree that Victoria secret’s campaigns have become more directed towards the male demographic over the years. My brother even has a favorite Victoria secret model. Alexandria Ambrossio. Isn’t it strange how men are becoming more and more familiar with Victoria secret models than women? Hint, Hint?
Comment by Joanne S. — October 22, 2010 @ 1:57 pm
I agree that the ad is insulting to most women since we have diverse body types. I will give it to them for having ethnically diverse models but not all women have the same body shape.
Comment by Dalal C. — October 25, 2010 @ 11:47 pm
while everyone is feeling sorry for those who are not beautiful and for those who have diverse body types, I have suffered my whole life because i am beautiful. I have been raped more than 5x, pressured into sex, attacked brutally and often. I could not get a job; I was discriminated against. I live in Canada and good looks are not covered in the human rights code, I mean there is absolutely nothing I could do about it. At 13 years old, I was told I had to sue the magazines and such by the police. I was misdiagnosed with a mental illness instead of PSTD and hospitalized many times. there I saw many good looking women, I mean really good looking. People are mean and cruel and abusive. I am now 40 years old and back on disability. No one understands, people think it’s a good thing to be good looking. No one is looking at the real victims. Does anyone care? I never got married, not many guys are actually into good looking women, realistically. I wonder if anyone on this site will believe me. You call yourselves feminists, well prove it.
Comment by Penny — October 29, 2010 @ 12:14 pm
Actually- I disagree! How can they show ‘real’ womans bodies on a glamour commercial, because noone would buy the product. people want to see perfection, and thats what sells now! i hear alot of groans and crititism when the dove commerical comes on with fat/ old/freckled (etc) woman… truth is noone wants to be reminded of flaws!!
Comment by carly — November 12, 2010 @ 8:12 pm
I’m a guy and think Victoria’s Secret models are sexually unattractive. I don’t find skinny women arousing but if society thinks that being thin is desirable then they are blind. And if women believe thst being thin is sexy they are being fooled. Not very men is attracted to victoria secret models and their bodies. Other cultures value different parts of a women. Therefore, being “sexy and thin’ is an American thing. it’s unrealistic because every women has a different body composition.
Comment by David Ruano — November 19, 2010 @ 10:30 pm
The name of this new campaign should be “We All Have The Same Body by Victoria Secret”, and not “I Love My Body by Victoria Secret”. The add she include real women, with real and beautiful bodies. It’s funny that even though they say they feature women with “bigger bodies” at the end of the day these women are still much thinner than the average women.
I just can’t help but laugh at Victoria Secret lol.
Comment by Leora Sheily — April 19, 2011 @ 5:23 pm
I don’t even have words…I think it’s a joke that this campaign was even praised by people. I wonder if those people were skinny or fat? Unfortunately, it just goes to show that although it seems like the mainstream media is trying to “change” our perceptions of beautiful, I think they are just trying to put a mask over a very, very ugly problem.
Comment by Danielle G. — April 20, 2011 @ 7:55 pm
As much as i hate to say, commercials by victoria secret makes me jump infront of my mirror and compare my body. But i am slowly starting to ignore it because i have woke up to the reality of what a real women’s body is and what REAL SELF BODY truly is.
Comment by Melani DG — April 23, 2011 @ 11:54 am
I love your blog.I wanted to share my feelings in regards to Dove.I hear alot of praise for the Dove real beauty campaign- my problems is Dove is owned by Unilever who also market lynx/ axe with some of the most misogynistic and degrading commercials and marketing I have ever seen.. so while unilever “campaign” for the self-esteem and wellbeing of girls and women with its right hand , it is busy undermining these efforts with the left hand. So I just cant align myself with the hypocrisy of Dove. Just my opinion..
Comment by Tiffany — June 21, 2011 @ 2:48 pm
Tiffany- I agree with you completely on Dove.
Comment by Melanie — June 21, 2011 @ 2:51 pm
The name of the ad allows people to be mislead. You would think the ad would be similar to the Dove campaigns, with inspirational images of real women. Really, it is teh same as any other ad, with images of women who no one looks like.
Comment by Tiffany Majdipour — November 1, 2011 @ 12:29 pm
I totally agree. We don’t need skinny people who are accepted in society as the “norm” telling us that they accept their bodies. Victoria Secret should have use real women with normal figures that are relatable in their campaign.
If companies like V.S. used regular everyday looking models then it would make a huge different in the message the media and industry are sending out about weight and size.
Comment by Michelle A — November 2, 2011 @ 3:59 pm
Yes, I love my body after not eating solid food for months, being anorexic, and photoshopped like there is no tomorrow right? Who does Victoria Secret’s think they are kidding. This advertisement is a cheap ploy for profits and if anything just makes women feel worse about their bodies.
Comment by Chloe Shenassa (women studies 10 scholars) — December 6, 2011 @ 6:51 pm
Well I just took a look at the brand spanking new commercial. “tell me you love me, tell me theres no other woman like me”. Ha, I laughed but I was mortified that this crap was being broad casted. If this is vs attempt at reaching out to the female demographic then they are sorely mistaken. And I refuse to buy anything from that company. I’m 20 years old, fairly fit hut realistically I will never look like that. Rubbing tall skinny borderline anorexic women in my face doesn’t make me feel inclined to run and buy lingerie. It makes me feel terrible, and I feel like these impossible standards of beautiful women, impacts young women everywhere. Really Victoria secret, stop… Just stop reality is we don’t look like that.
Comment by Naila — December 9, 2011 @ 5:17 pm
Whenever my 13 year old daughter and I happen to catch/watch any victoria’s secret commercial, we always roll our eyes at each other and laugh our buts off. As if. As if anyone looks exactly that way in real life. As if it is ever appropriate to gyrate and pout in your underwear, in a public forum. I’m aware that I cannot completely shield her from the ubiquitous barrage of soft core porn advertisements, and so I try to soften the effects the images may have on her by using them as a way to keep talking and laughing with each other. We watched this commercial together and decided it was perhaps their worst commercial ever because it masked itself as something real and groundbreaking, yet is (in reality), the same old slutty dance routine. Never spend a penny there.
Comment by Sabrina Tokuyama WS10 — January 4, 2012 @ 9:06 pm
The models pictured in the “ I love my body” campaign ad are super thin and flawless, unlike many of Victoria Secret’s clients. The ad is not targeted to those who have a curvaceous figure and therefore ignore many of the retail store customers. The ad also supports society’s idea of an ideal woman whom is thin and sexy. In our society in order to be beautiful you need to be thin and this ad only supports this claim. In my opinion Victoria Secret should have curvaceous models modeling their bras to represent a larger audience of hippy and curvy women.
Comment by Sandy A — January 14, 2012 @ 12:42 pm
I think that it’s interesting that they say “there’s a body for everybody” and try to show a group of diverse wimmin, but they’re only somewhat racially diverse, rather than a group of wimmin with different types of bodies (which would be more relative to their product and what they’re saying)…
Comment by Breanna K — January 23, 2012 @ 1:40 pm
I think this ad would have been great if they actually tried to show a diverse group of different body sizes. What need to be shown are women of bigger sizes. And I’m not talking about size 3, but sizes of double digits. When more women of bigger sizes start to be portrayed in the media in a positive matter, then we can slowly start to not only have others accept us, but accept ourselves as well.
Comment by Skye G. — January 23, 2012 @ 4:43 pm
I started laughing when I heard “i love my body… the new pushup bra…” Don’t pushup bras help to make the woman’s boob look bigger by lifting them? If you love your body then you love your boobs no matter how they look right? All these Victoria’s Secret commercials are useful to grab a man’s attention and make most women insecure. Where are the curvy models who weigh more than 100pounds?
Comment by Kammira B — January 23, 2012 @ 6:56 pm
This advertisement goes against everything that it says! They are trying to attract people to their products by making this “revolutionary” advertisement that these models love their bodies and that there’s a body for everybody…well all I see here is reverse psychology!! If there really was a body for everyone then put models with different bodies to represent everyone! Stop continuing to put these anorexic looking girls which are far from the typical body and are either received through their genetics or for the majority of times by the help of the medias best friend…photoshop!!
Comment by Rosemary A — January 24, 2012 @ 10:18 am
“If Victoria’s Secret really wants to promote self acceptance, they could start by using a variety of models in different shapes and sizes.”
That quote right there I could not agree more with. To be quite honest watching the clip of the Victoria’s Secret ad I couldn’t help but think to myself who even really looks like that? I know for a fact that most of the population doesn’t. They seriously are insulting our intelligence by even having the guts to run an ad like that and label it “I love my body”. What they really should be calling it is “Let me starve myself until I love my body” because all this video made me want to do is start my new diet tomorrow so I could look good in one of those 7 styles of bra’s. Epic fail on Victoria Secret’s part.
Comment by Loreal H — January 24, 2012 @ 5:59 pm
Uhm. . . I used to find my body decent looking, but after watching that commercial, it changed completely. There is no doubt that those models would love their body even if it was photoshopped. They are extremely skinny and tall. What’s not to love? But how does showing us lanky body after lanky body help the women in society view their own bodies? It sure doesn’t make a woman feel good and I am positive it brings a woman’s self esteem down. Some women do not even realize that bodies like that are unreal. It is genetically impossible to be stick skinny and have a DD bra size. I watched that video and thought, “I wish I had their bodies,” knowing most of it was photoshop. If Victoria’s Secret wants to start promoting self acceptance and teach women to love their bodies, they should be showing us models in bras and panties that fit all ranges of bodies. No matter what size a woman is, she is still a woman and each type of body image should be included.
Comment by Mary H. — January 25, 2012 @ 5:54 pm
It absolutely makes me more sick as I begin to pick up more and more about the norm’s that society and advertisements make. After watching Jean Kilbourne’s movie, it has helped me so much to actually grasp what the societies “norm’s” are forming people like me into. I never quite understood the meaning of the “perfect body type” because I always knew that all people were different. People may have the same idea’s and same set of assets on life, but I knew these things pertaining to life were all contained in different bodies. I may have had bad days when I considered myself to not be in the best shape possible, but certainly these sorts of ad’s aren’t going to help me to love my body. Yes, it is true that we do have some sort of control over our bodies such as intake of calories, sugars, exercise etc., but if society chooses to rather use women who are only considered to have “perfect” bodies because of only their genetics then it’s really unfair. I’m sure those models work to be thin and work to be even more desirable as they become thinner and thinner, but truth is I’m sure they’re just genetically thin people. To raise such a wonderful idea of awareness is not going to properly work out or have the same sort of outcome if you’re only using like 5% of the actual population of women. I mean seriously?! If you don’t have the right intentions of raising awareness for ALL women to love their bodies VS shouldn’t even have done this ad. It only becomes more of a problem and more unfortunate for women who think differently about the way they look.
Comment by Crystina K — January 25, 2012 @ 10:49 pm
“I love my body” especially when I focus solely on real people … the people I interact with every day … yes, even in Los Angeles there are plenty of real people just like me. However it is entirely different when I choose (“choose” being the operative word) to focus on what the mass media tells me is normative … it certainly can be a quick downward spiral but ONLY if I allow those false images to overtake me. It is true that whether I am comparing myself to real people or to the people created by the mass media I am still measuring my self-worth against a certain standard but one of authentic realness as compared to one that is made up and intentionally designed to deceive is certainly a much healthier standard to live up to. Ultimately we do have a choice and even though the mass media cultivates images of the perfect woman (and the perfect man for that matter) aren’t we also cultivated with real life people every day … people who look just like us? What we see in the mass media is only representative of a very small percentage of society, if at all, and everyone else falls into the majority … people just like me and you. I am representative of the average American woman … so you have the choice to look at me, and not the images the mass media would like you to believe is the average American woman and I guarantee if you choose me, you’ll love your body too!
Comment by willemina v. — January 26, 2012 @ 12:03 pm
This ad is just plain absurd. There is absolutely nothing not to love about these Victoria models bodies, why wouldn’t they love their bodies? However, average women do not have bodies like theirs. So what is there to compare? Nothing! They are all cookie cut dolls in different skin color shades, with the same height, same body type, and same age. Though I have to say, my wonderful partner sure made me feel beautiful by thinking I could actually wear VS clothing – through his eyes he sees me as beautiful, regardless of how I actually look. That’s a 180-degree turn around from my first partner in marriage. He told me 6 weeks after we had our 2nd child, (the kids are less than 1 year apart), that I disgusted him. Just what a woman wants to hear after literally being pregnant for two years. I, of course, told him to quit knocking me up. Needless to say, that marriage did not last.
Sorry, I digressed. At the end of VS video, someone says, ‘there is a body for everybody.’ Guess that must mean VS is going to chop their 7 models up into a gazillion pieces so we can each have a little piece. Think that’s what they meant? No, of course not. And yet as we can all plainly see, the truth is there is no diversity among the models, no full figure, no short, no old, no average. Yet we all seem to internalize this hype.
Comment by Suzy D — January 26, 2012 @ 9:11 pm
[...] They can find affront at the drop of a hat. Feminists have taken umbrage at everything from Victoria’s Secret to My Little Pony. Anything that fails to promote feminism’s “strong” woman [...]
Pingback by There’s no off-season for the professionally offended | PoliticalDerby.com — January 28, 2012 @ 5:01 am
So the ad video at the end says theirs a body for everyone but from what i saw their only seemed to be one type of body. What happened to the other six types of bodies? Sure there may be a few people that look like that but in reality the majority of people dont look the way they do. Society wants women to love their body and to embrace what we have but how can we do that when the media only sends out one type of body that seems appropriate in our society. All i can say is that society is a huge hypocrite.
Comment by Guadalupe Y — January 28, 2012 @ 3:17 pm
I agree. When i first saw this advertisement all you hear is “I Love My Body”, of course nothing wrong to love your body but the ad is portraying in the media you have to look Tall, thin, and beautiful. Victoria Secret uses the same supermodels over and over again in the same commercials. Why can’t they include a woman with curves or somewhat with a different size? Its sad to see how the media want you to look a certain way. I bet V.S. don’t promote plus size models and I’ve never in my life seen one on a commercial ad for them. Big girls need loving too! I believe everyone woman should love and embrace his or her bodies no matter what sizes. Sometimes other people who watch these type of ad feels insecure about themselves because of what they just saw on television. Obviously Life is not fair but Victoria Secret should have some plus size models and give them a chance to show off their sexy curves and be treated good for who their are.
Comment by Tiffany M — January 29, 2012 @ 4:11 pm
It becomes so clear so early that by saying “I love my Body” they are simply talking about the product. And by product I don’t mean their body (which is exactly the same body between all four of them) but their Body Bra by Victoria’s Secret. By repeating the phrase they’re simply reinforcing the idea that you can only love your body if your body looks exactly like theirs.
Additionally, I find it interesting that the music in the background is Katy Perry’s “I Kissed a Girl” which not only sells the song but subliminally puts that extra sexual element on top of the already overtly sexual advertisement.
Comment by Antonia C. — January 30, 2012 @ 11:15 am
These past few months I have found that I have become extremely harsh on my body. I have found in my head that I am not skinny enough, my stomach is not flat enough, my thighs are not tight enough. And I distinctly remember going into a Victoria Secret store and staring at their ads in the store. The bodies of the women are unreal, and really really unrealistic. It is crazy for me to see an ad like this that tries to emphasize a women’s natural body, yet having 7 stick skinny girls posing. It is not realistic, and very misleading. I completely agree that there should be 7 different body types in the picture, showing the diversity and beauty of a woman’s body.
Comment by Yasmin M — January 30, 2012 @ 11:47 pm
Having an ad such as the Victoria’s secret one; “I love my body” will give the impression that only girls with that body should love their bodies, and anyone who does not have that body is not good enough. In addition to that, not everybody looks like that. Merely 10% of the American female population is naturally “stick thin” meaning, the majority does not look like that. Hence, I do not understand why they can’t just have more normal looking models. In addition, I wish they could have a variety of different shapes. Every woman should love her body, no matter if they are big, normal or small and if they had a variety of models with different sizes more women would love themselves and they would also be more confident. I feel as if women just lose themselves in the search to be accepted or included. Some “normal” looking women try so hard to look like the Victoria’s secret models in search of just becoming accepted and included and sadly, it is never for the reason to please themselves it is for the reason to please men. It aggravates me how so many women who have a healthy, curvy body don’t feel accepted because that is not what the media deems is the “ideal body”. It ensues to women risking their health with diet pills, products and crucial diets just to look like those fake looking Victoria’s secret models.
Comment by Simone — January 31, 2012 @ 10:25 pm
I find this commercial very contradicting due to the fact that you have seven women saying that they love their bodies, and they end the commercial with there is “a body for everyone.” If I’m not mistaken being skinny, slim and slender isn’t the only body type out there. This commercial is definitely just geared at the male viewers of society because these are the types of bodies that they expect to see in a Victoria’s Secret Advertisement. I can only imagine a woman that does not have the “body type” of these models would be feeling after watching this commercial. It would seem as if their self esteem would be garnished because of this. In all actuality those bodies are not real, they have been edited and digitized to fit certain criteria. If they really did love their bodies, this commercial would have shown 7 different body types rather then 7 similar bodies.
Comment by Eleazar Capuz — January 31, 2012 @ 10:37 pm
It is crazy that they would come up with a slogan of “I LOVE MY BODY.” Obviously they love their bodies because they are toothpicks. It is unfair to only show thin, tall models because they are not the only body type that is sexy. One of the models on the commercial actually went to high school with me. The first time I saw her on the runway I could NOT believe it was her because she lost more than 30 pounds. This just shows that she wasn’t accepted until she lost weight. If they want to do good to girls they should put other girls not only skinny models.
Comment by Juliana C. — February 3, 2012 @ 10:54 pm
Wow! I have always known that Victoria Secret has the perfect sized models and what not, but after watching this, I felt rather insulted in a way. The slogan “I Love My Body” did not make it seem like they were selling their braw but rather showing off that they have the most perfect and nicest body. As I was watching this, I thought to myself, “the only reason why you love your body is because you HAVE a perfect body”. They are talking about accepting ones bodies, then why dont they start by having models with different body types, as mentioned in the article, atleast that would make us feel better. Many women is this society do not look like this, if you ask any women walking down the street if they love their body, they are most likely going to say no, why? Because they dont look like these Victoria Secret models.
Comment by Yesenia O — February 4, 2012 @ 4:59 pm
I totally agree with this. If I have a body like Victoria Secret’s models, I would be very proud of my body. But everyone hasn’t a body shape like them. “I Love my Body” is sorts of irony. It sounds like women should be thin or skinny like models. Actually, it’s just 5% of the world population.
Comment by Youjung An — February 4, 2012 @ 6:37 pm
Of course they are going to be happy with their bodies as models. If they wanted to display a positive message they should atleast put women with different variations of body types instead of all thin women. I am pretty sure it would have boosted some women’s confidence if they did have women with different body types and it would probably boost their sells, attracting not only skinny women but women who consider themselves to be overweight.
Comment by Payne T — February 5, 2012 @ 2:10 pm
The way the women pose in these ads makes it clear to us viewers that they want to look sexy for the males watching. However, it doesn’t make sense because men aren’t going to buy the bras and underwear for themselves, only their partners would want that. Unfortunately, most women in today’s society do not look like those women which sadly inspires women even more to buy those products. The directors/producers of these ads know these models have no insecurities with their bodies which is why they chose those models with those types of bodies. If they thought about the buyers, they would realize most of those women do not look like the models. I think more women would appreciate these ads if women of all kinds of body sizes were portrayed in victoria secrret’s commercials/ads.
Comment by Alexandria S — February 5, 2012 @ 10:28 pm
Well of course! I’m sure if any woman had that body, they would love it. Society is constantly bombarding us with such images that it’s impossible to love the bodies we have. Whereas if we all had the body of model, our problems would be solved. If this ad featured women with a variety of bodies, the message would have been stronger and more positive. Displaying different body types would also allow women to accept who they are without worry about living up to society standards of being this perfect flawless looking model.
Comment by Sahar S. — February 5, 2012 @ 10:29 pm
They have a ‘I Love My Body’ campaign yet they’re representing one type of body. They have the type of body that we are told to desire and aspire all the time. You’re right, it is insulting! It simply seems as though they have co-opted the idea of loving your body. In effect, it reduces the whole idea and it’s importance.
Comment by Jessica K — February 6, 2012 @ 10:53 am
It’s shameful enough to create ads that attract men more than women for women’s products, but to play on trend of body image acceptence with bodies that are similar to 5% of women’s bodies…it feeds the problem even more. From my own personal experience, VS lingerie is uncomfortable and never fits me…it’s overpriced and most of their items are tacky and tasteless. And this ad campaign only ALLUDES to the excess that is this company.
Victoria Secret, you need to get a reality check about your customers.
Comment by Taja Eddahbi — February 6, 2012 @ 12:53 pm
I liked the slogan “I love my body.” At first the campaign seemed to promote how to embrace our body as it is whether it is slim, fat, short, or tall. However, when typical VC bombshells were only included in the commercial, it made me wonder ‘what exactly should I love about MY body when I have none of the feature the models have?’ Rather than loving my body after watching the commercial, I had to question myself how much I should lose to look like the supermodels and if I would be able to love MY body, or buying their new line of lingerie will help me achieve the goal of having the supermodel-like body.
Comment by Jin Min — February 7, 2012 @ 2:45 am