February 17, 2010

20 years of beauty ads

Filed under: Gender — Tags: , , — Melanie @ 1:42 pm

Click here for The Illusionists look at 20 years of beauty ads and their changing themes, from the aspiring female professional, assertive and independent, to the narcissistic themes characteristic of the “me-generation.”

Leisure. Indulgence.  Self-entitlement.

It’s unsurprising that young women aspire to do, well, nothing except  pamper themselves. Hey, I am an open and avid fan of the mani/pedi, great shampoo and a massage but, in reality, a life of ceaseless leisure is a goal that is not only dangerously self-absorbed but unrealistic given the economic climate.

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