March 31, 2009

Don't stop believing…advertisement's beauty claims through the century

Seth sent this article on a century of manufacturers making outrageous claims to the masses that they can deliver the unrealistic image of beauty coveted in that particular time period. So far, I have yet to see a product or service truly deliver on their promise.  But, we continue to buy these products and services at a fantastic rate.

As the article points out, most people know that the product will not deliver but continue to believe it might. Healthy eating habits, exercise, hydration and geneticsplay the most important role in how we look.  So, why do we continue to believe the hype?

Well, we live in a culture that relies on instant gratification and faith.  Together, instant gratification and faith, mixed with a mediated culture that churns out advertisements containing airbrushed and photoshopped images at a dizzying rate with a remarkable increase year to year and it’s no surprise that people continue to consume these promises despite the overall failure tyo deliver.

We’re trained to be consumers from the time we are toddlers and we are assaulted with glossy images at every turn.  Take a look around and make note of how many spaces and how many times a day you are NOT prone to an advertisement. As this article depicts, this is not necessarily something new.  What has changed, though, is the degree to which we are subject to the messages from advertisers, the value of physical beauty above all else and the unrealistic and unattainable definition of beauty that is being sold.

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